|
Run:
Palos Verdes Style – August/September
2004
| Talk To
Me! Communication Is Key To Customer
Satisfaction |
by Dave
Carney
Communication, the
exchange of information or opinions, is
key to satisfaction not only when it
comes to automotive service or repair,
but in all the arenas of one’s life.
Fast forward. You
take your car in for an oil change
service. Following a routine safety
inspection, “the guy” shows you a list
of recommended services that need to be
performed on your car. You are
dumbfounded. You are afraid to say
“yes,” you are afraid to say “no.” All
you did was bring your car in for a
routine service, and “the guy” is
potentially talking about hundreds of
dollars in additional work.
What to do? Talk
to me! Now is the time to begin the
communication process. A “yes” or “no”
will not get you where you need to be.
Begin the dialogue by asking “why or
please explain.”
If you are told
that you need an air filter, ask to see
the old air filter next to a new air
filter. Simply compare the two, and the
answer will be clear. You can do this
same test for belts, brakes, tires and
fluids.
Don’t be afraid to
keep asking questions. The person
answering the questions needs to give
you information in terms that you can
understand. If he cannot, the obvious
answer is “no”. If you can understand
the information and visually see the
deficiency, the obvious answer is “yes”.
If you take your
car to a shop that does not routinely do
a safety inspection with every service,
the shop is doing you a disservice.
Remember, you as a
consumer, need to be in charge of your
repair process. You need to ask
questions to get the information you
need to make an intelligent
decision. The purpose of the
communication process is to develop a
relationship of trust between you and
the repair shop. Once this relationship
of trust is established, your stress
will be gone. You will be confident
that your car is getting the services it
needs, and that you are not being scared
into spending money that you do not need
or want to spend.
Having trust in
your auto repair shop is priceless.
Questions? Please feel free to give me
a call at Hillside Automotive, 373-7676,
or stop by at your convenience. We’re
located on the corner of Hawthorne Blvd.
and Newton Street in Torrance. Our six
ASE-certified technicians are at your
service Monday through Saturday from
8:00 a.m. to 5:00 p.m. All auto repairs
are AAA-approved and guaranteed.
Safe, happy
motoring!
Dave Carney |